I am great at taking notes. I mean, really great… as in I do it thoroughly because that’s how I learn, but then I just leave ’em – used and forgotten.
But it dawned on me – a blog is there to use however I want! And a lot of my notes are about marketing stuff so it’s a pretty good match.
Clickstream is HUGE amounts of data!
But the insight you can get from it is very limited.
Multiple outcomes analysis How much?
Experimentation & Testing Why?
Voice of customer Why?
Competitive Intelligence What else?
Insights THAT’S the stuff!
Check bounce rate of top pages, top referrals & fix those with the highest BR.
Good rules of thumb:
- Landing Pages that correlate with search term!! ( Think: I don’t want to guess/Don’t make me think/Keep-It-Simple-Stupid)
- No choosing country – IP recognition baby
- If you have a blog you’re probably safe even at 80 %
- If you have a site with more than 1 page – 25-30% is OK, over 50% = freak out!!
- Look beyond the top 10 of things. (Example: Rising & Falling keywords/pages)
- Segment data! (Example: Dept of visit >3 pages)
- Define goals (What pages in your site do you REALLY BADLY want people to look at)
- Think micro vs. macro conversions – you do want both, so measure them.
Learn to be wrong – Quick!
It’s not the recession, you just suck – Lisa Barone via Avinash Kaushik
10/90- rule = Spend 10 % on the tools, 90 % on the people
Because: Data is free – Effort & Imagination is NOT!