Real-time search… Taste the word for a bit, it is fabulous, isn’t it? And at the same time, not.
Google will without a doubt (and quite often) serve me results that are years old!
Twitter will not give me results from 2 days ago if the subject is popular enough.
And Google (et al) are the ones talking about real-time.
Would you like Google to serve you vitally different pages today and tomorrow, on the same keyword?
So, search engines need to be more stable than real-time search, more reliable and predictable.
The SEOs job is to predict! But a increasingly important role of the SEO is to create (well, force others to create) content! And content is really only good if it’s talked about, linked to and someone “told a friend”.
The necessity to KNOW social media is a no says Bruce Clay, and I agree. They don’t need to know Email marketing or Affiliate marketing either.
Search Engine Optimizers should be a bunch of wanna-be techies that can program test sites on a Sunday morning just for the heck of it. Search Engine Optimizers should know what Google are planning before they do it – sort of like a good check-player!
HOWEVER! The need to understand the world after SEO, and be humble about the fact that it’s all a loop!
And then there are people like me – I do Search Engine Optimization, and I’m probably the most well-read in the company on that area. I KNOW how to get good ratings on a site, I just can’t DO it by myself. I’ve manage to chant the URL,Title, Description chant enough times that content creators actually remember it.
But I know ZIPP about programming. I know marketing. Marketing is a huge part of the loop. And social media is becoming a huge part of marketing.
Enter: Social Engine Optimizer (or Social Media Optimizer, but that would kill the acronym…)
Social Engine Optimizers should understand SEO (the original kind), they should grasp the basic, but also the implications good/bad/non-existing SEO will have on marketing (and in the long run business).
With a Social Engine Optimizer in place, the Search Engine Optimizer would NEVER have to bother with anything from the time of launch to the time of update. The SMO (Yes, I give up) would be there as a project manager to ensure SEO and social focus through the loop.
What say you? Good suggestion? Horrible idea? Write, yell, maybe a good old handshake?!