Buzz can only live for so long

Categories Marketing

The wave is upon us… but no one seems to see it coming! (Updated – some people can see it coming, and will pay for it)

Dave does a good job of describing the issues with wave and he really touches the nerv – HOW exactly will it work?!

The other nerve is of course – 100 000 people (or so) will get an invitation – I’m surely not one of them, and then it will spread by word-of-mouth and invitation. Presumably this is what will happen, and it will create a “need” for the wave.

Only problem – I need it NOW! I needed it in may… I already know how I want to use it, and the buzz won’t work much longer for me. Although for others – they haven’t even heard the buzz yet, they will most certainly want wave by the time they can actually have it.

Gmail worked like this. I heard about it, how great it was and a week later a friend sent me an invite. I was so late in the game I never even used my invites!

Spotify… we’ll they’ve just taken it to the next level. They’ve been in beta for oh, 2-3 years now. I have an account, of course – but truth is, if I hadn’t gotten it a year ago, I would probably not be interested anymore.

Buzz can just live for so long in my mind

A Swedish professor at Stockholm School of Economics has actually written a good book on the subject of anticipation, called Nextopia.

The longer the wait, the greater the happiness is and the more people are willing to “pay” for the expectations.

Iphone is of course the best example. It was “THE best mobile phone ever” before anyone had even held one in their hand.
The first batch sold out in a blink of an eye and the price was lowered with 30% in 3 months – but that didn’t matter since “everyone” had already bought it anyway. It was a new take on “early adopter”.

And Micael DahlΓ©n is right – I’m willing to PAY for Wave! Unlike some people,Β I’m not willing to pay in money – as Google’s products are “free” – but I’m willing to pay in time, in blog posts, in discussions, in selling their product to my co-workers (read forcing them to use it). The momentum has been building from the first time I saw the developers preview and now it’s time!

For some, it’s time to use and evaluate Wave
For me, it’s time to go and read another blog post! πŸ™‚

Does this mean I won’t use Wave whenever it’s publicly released? I seriously doubt it! But I guess it depends on if they do a Spotify or not – after all, the Iphone hype totally played over before I even thought of buying one, and now, it’s just too late πŸ™‚

Feel free to comment on your experiences of Wave – or your expectations!

5 thoughts on “Buzz can only live for so long

  1. Hey, I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say GREAT blog!…..I”ll be checking in on a regularly now….Keep up the good work! πŸ™‚

    1. Top right corner, orange square – you can choose between RSSing the posts or the comments (or both) πŸ™‚

      Good luck, let me know if it works!

  2. I dont know If I said it already but …Great site…keep up the good work. πŸ™‚ I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I’m glad I found your blog. Thanks, πŸ™‚

    …..Frank Scurley

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