Marketing and social media are all about content. Any tweet you send out, as well as any TV-commercial, and any Instagram-post – it is content. The core rule of content is that it needs to add value to the recipient’s life (career, hobby, education, free time, etc.) to be relevant,  and still there is so much irrelevant content out there! Why is that? The reality for many companies is they struggle to find the time and the inspiration to create content, and when they do,…Continue Reading “The only content process you’ll ever need”