Marketing and social media are all about content. Any tweet you send out, as well as any TV-commercial, and any Instagram-post – it is content. The core rule of content is that it needs to add value to the recipient’s life (career, hobby, education, free time, etc.) to be relevant,ย  and still there is so much irrelevant content out there! Why is that? The reality for many companies is they struggle to find the time and the inspiration to create content, and when they do,…Continue Reading “The only content process you’ll ever need”

There is a lot of interesting things going on in the fairly new field of behavioral economics. A while back I took a course through held by Dan Ariely. I truly recommend it to anyone that is even remotely interested in human behavior and motivations. Watch a talk by him on TED here: Are we in control of our own decisions What makes us feel good about our work Another interesting and rather mindblowing video is this one on the correlation between language spoken…Continue Reading “Behavioral economics”

I attended Marketo’s roadshow “Revenue Rockstar” earlier this week and wanted to share some key take-aways and thoughts with you guys. First of all, marketing automation won’t be any better than the processes you apply it too. Secondly, it’s still about quality content. The main improvements that Marketo clients notice is: 22% increase in nr of qualified leads 21% more leads convert to opportunities. 15% reduction in customer acquisition cost 7 % shorter sales cycle “slow leads” converted at 3x the nr with nurturing –…Continue Reading “Revenue Rockstar – marketing automation”

Pinterest is still new enough for me to think not everything has been said, but “old” enough for it to make sense for marketers to take a look at it for their own brands. In Sweden it hasn’t really hit home yet, but in US most brands you would expect have already adopted Pinterest as a new channel. Hubspot is a though leader in all things online marketing and I decided to write an “exective summary” of their Pinterest guide to help myself and hopefully…Continue Reading “Pinterest for Business – Hubspot e-book”

I’m on vacation in Aruba and even though it’s a pretty small island with only about 100′ people living here (and probably the same amount of tourists at any given day) there is A LOT of restaurants to choose from and around a gazillion jewelers. So what happens – I as a tourist use TripAdvisor to plan out my trip, mark 20 or so spots on a Google map and arrive at the island without any internet connection ๐Ÿ˜€ (I got it now of course,…Continue Reading “It can be just that simple”

There is a connection between brand extension success and level of brand identity. If you want to do what Virgin does (music, airplanes, coke) you have to find your bottom line in your Attitude, your Role in the market.

So, we’re on the hunt for a CMS at work. Or well, me and the designer is on the hunt. Others mainly ask if we aren’t done already or just don’t say anything. Oh, did I mention we started the search last week?! So my problem was – A) Go with WordPress – yes of course, but with the issues bound to arise and the enormous interest in learning new tools (well, not, obviously), I can just feel the gray hairs starting to grow on…Continue Reading “In the midst of CMS”

The wave is upon us… but no one seems to see it coming! (Updated – some people can see it coming, and will pay for it) Dave does a good job of describing the issues with wave and he really touches the nerv – HOW exactly will it work?! The other nerve is of course – 100 000 people (or so) will get an invitation – I’m surely not one of them, and then it will spread by word-of-mouth and invitation. Presumably this is what…Continue Reading “Buzz can only live for so long”

Oh this is too much! British Airways is charging for theย  of choosing your seat in the plane. Cory Doctorow of course posted a fun question: What happens is I fly with a 2-year old? I say: BA, I will NOT risk being nanny to other passengers – and since I really don’t care enough to read ALL your press releases I’ll just read what gets tweeted and re-tweeted enough – ergo, I’ll be scared of having to babysit – and I’ll instead choose another…Continue Reading “PR is not about “getting it””

I read this book a while back, and I am just now getting around to writing a review. This means of course my memory is a bit blurry…but no worries, I still haven’t returned the book to my friend so I can sneak a peek whenever I’m starting to embellish the story ๐Ÿ˜‰ Written in -99 you would hope that Syrup did not have much to say about the world of marketing today. Unfortunately, or luckily, it hasn’t changed that substantially. Just look at some…Continue Reading “Book: Syrup by Maxx Barry”