I work in, think about and get excited about marketing.

Well, that’s not the whole truth. Because marketing is so many things, and although a lot of them make me excited, some of them just makes me plain frustrated.

The reason for marketing is to genuinely communicate why your company, your product or simply you are a better choice for some people out there. Not everyone. Not all the time.

I make it my business to help companies market with a soul. But at the end of the day – the purpose of marketing is increasing the probability that someone chooses your brand now and in the future. It’s about cold hard cash – but not only about that.

I focus on online marketing, communication and leadership

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